Bacchus: Created page with "{{Stub}} '''Philosophy of futility''' is a phrase coined in 1928 by Columbia University marketing professor Paul Nystrom to describe an increasingly prevalent outlook which, he believed, induced a greater demand useless capitalist products. The growth of industrialization had brought about a narrowing of interests, contacts, and achievements for many people in the world. Such conditions of life, Nystrom observed, encourage a tendency to become quickly bored and, con..."

2023-03-05T00:20:56Z

Created page with "{{Stub}} '''Philosophy of futility''' is a phrase coined in 1928 by Columbia University marketing professor Paul Nystrom to describe an increasingly prevalent outlook which, he believed, induced a greater demand useless capitalist products. The growth of industrialization had brought about a narrowing of interests, contacts, and achievements for many people in the world. Such conditions of life, Nystrom observed, encourage a tendency to become quickly bored and, con..."

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'''Philosophy of futility''' is a phrase coined in 1928 by Columbia University marketing professor [[Paul Nystrom]] to describe an increasingly prevalent outlook which, he believed, induced a greater demand useless capitalist products. The growth of industrialization had brought about a narrowing of interests, contacts, and achievements for many people in the world. Such conditions of life, Nystrom observed, encourage a tendency to become quickly bored and, consequently, a continuous appetite for newness and change and a greater interest in goods in which fads dominate, such as apparel, automobiles, and home furnishings.

The following is a quotation from Nystrom's ''Economics of Fashion'' (1928), often cited by historians and analysts of marketing, [[consumerism]], [[capitalism]], and [[commercialism]]:<ref name=Foot01> p. 85, ''Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture'', Stuart Ewen, New York: Basic Books, 1976/2001; p. 18, ''Our Media, Not Theirs'', Robert W. McChesney and John Nichols (journalist)| John Nichols, New York: Seven Stories Press, 2002.</ref>

==References==

[[Category:Definitions]]
[[Category:Philosophy]]

Philosophy of futility - Revision history