Paul Nystrom

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Revision as of 16:44, 4 March 2023 by Bacchus (talk | contribs) (Created page with "{{Stub}} '''Paul Henry Nystrom''' (January 25, 1878 – August 17, 1969)<ref>{{cite news |title=Dr. Paul Nystrom Obituary |work=Eau Claire Leader |date=23 August 1969 |page=11 |url=https://www.newspapers.com/clip/7879386/dr_paul_nystrom_obituary/ |via=Newspapers.com }}</ref> was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing,<ref>{{cite journal |first=Delbert J. |last=Duncan |title=Paul H. Nystrom |journ...")
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Paul Henry Nystrom (January 25, 1878 – August 17, 1969)[1] was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing,[2] and for his The Economics of Retailing (1915)[3] and his Economics of Fashion (1928).[4]

references

  1. ↑ broken cite news
  2. ↑ Duncan, Delbert J. (1957). "Paul H. Nystrom". Journal of Marketing 21 (4): 393–394. doi:10.2307/1247261. JSTOR 1247261. 
  3. ↑ Smelser, Neil J. (1962). Theory of Collective Behavior New York, Free Press of Glencoe.
  4. ↑ Vargo, Stephen L.; Lusch, Robert F. (2004). "Evolving to a new dominant logic for marketing". Journal of Marketing 68 (1): 1–17. doi:10.1509/jmkg.68.1.1.24036. 
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