Paul Nystrom
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Paul Henry Nystrom (January 25, 1878 – August 17, 1969)[1] was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing,[2] and for his The Economics of Retailing (1915)[3] and his Economics of Fashion (1928).[4]
references
- ↑ broken cite news
- ↑ Duncan, Delbert J. (1957). "Paul H. Nystrom". Journal of Marketing 21 (4): 393–394. doi:10.2307/1247261. JSTOR 1247261.
- ↑ Smelser, Neil J. (1962). Theory of Collective Behavior New York, Free Press of Glencoe.
- ↑ Vargo, Stephen L.; Lusch, Robert F. (2004). "Evolving to a new dominant logic for marketing". Journal of Marketing 68 (1): 1–17. doi:10.1509/jmkg.68.1.1.24036.