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Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to tell a particular side of a story, so which may not be objective and may be even selectively presenting facts to encourage a particular synthesis or perception, or using loaded language. It is the point of view of one side. [1]
Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism, almost everywhere a group is attemptig tocause one to do or think something, [2] and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, religious organizations, the media, TV commercials, internet memes, whole websites, and certain individuals such as soapboxers. It is the art of persuasion.
In the 20th century, the English-version-term "propaganda" has been often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions. Equivalent non-English terms have also largely retained the original neutral connotation.
A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media.[3]
Etymology
Propaganda is a modern Latin word, ablative singular feminine of the gerundive form of propagare, meaning 'to spread' or 'to propagate', thus propaganda means for that which is to be propagated. Originally this word derived from a new administrative body of the Catholic Church (congregation) created in 1622 as part of the Counter-Reformation, called the Congregatio de Propaganda Fide(Congregation for Propagating the Faith), or informally simply Propaganda. Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries.
From the 1790s, the term began being used also to refer to propaganda in secular activities. The term began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere.[4]
- ↑ Smith, Bruce L. (February 17 2016). "Propaganda". Encyclopædia Britannica, Inc. Retrieved Apr 23, 2016
- ↑ Hobbs, Renee (2020). Mind Over Media: Propaganda Education for a Digital Age. New York: W.W. Norton
- ↑ Hobbs, Renee (2020). Mind Over Media: Propaganda Education for a Digital Age. New York: W.W. Norton
- ↑ Diggs-Brown, Barbara (2011) Strategic Public Relations: Audience Focused Practice p. 48