Cultural appropriation
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Cultural appropriation is a politically correct concept that views as negative the adoption of some elements of a "minority culture" by a "majority culture". Many stated examples have involved Amerindians in the North America, such as sports teams using names and mascots inspired by elements of Amerindian cultures. It may be alleged to be a form of colonialism and to violate "collective intellectual property rights".
Claims regarding this may have become increasingly far-reaching in association with the Great Awokening.